The heart of It Is Good is rooted in Psalm 92:1, which reads:
It is good to praise the Lord.
Our name is a declaration of that truth. The "it" mark in our logo, shown as a person kneeling before the cross, reflects the posture every believer takes when they come to Jesus. The full brand name flows from that moment of surrender.
We're a married couple named Beth and Dil and we started this brand out of a design to Praise the Lord and let the world know "It Is Good" to do so!