Privacy Policy

Last Updated: January 2025

This Privacy Policy explains how It Is Good collects, uses, discloses, and protects personal information obtained through our website and related online services. By visiting, accessing, or purchasing from our site, you acknowledge that you have read, understood, and consented to the practices described below.

1. Information We Collect

We collect personal information in the following ways:

Information You Provide Directly

This may include, but is not limited to:
Name, email address, billing and shipping address, telephone number, payment information, and any personal details you voluntarily provide during checkout or communication.

Information Collected Automatically

We automatically collect device and usage information such as:
IP address, browser type, device characteristics, time zone, and pages visited.
These details help us operate our website, enhance performance, improve security, and meet legal obligations.

2. How We Use Your Information

We use your personal information to:

  • Process, confirm, and ship your orders

  • Provide customer support and respond to inquiries

  • Communicate product updates, promotions, and announcements

  • Detect and prevent fraudulent activity

  • Analyze website usage and improve functionality

  • Conduct audits, research, and internal business operations

  • Meet legal and regulatory requirements

We may also use aggregated or anonymized data for analytics, which does not personally identify you.

3. Marketing Communications

By providing your contact information, you consent to receive communications from It Is Good via email or SMS. These may include order updates, product announcements, and promotional messages.

You may withdraw consent or unsubscribe at any time by following the instructions included in any marketing message or by contacting support@itisgood.com We comply with all applicable electronic communication laws including the CAN SPAM Act and the TCPA.

4. Cookies, Pixels, and Tracking Technologies

Our website uses cookies, pixels, and similar technologies to:

  • Recognize your browser

  • Remember preferences

  • Analyze traffic patterns

  • Measure advertising effectiveness

We utilize tools such as Google Analytics and Meta Pixel.
Data collected by these services is governed by their own privacy practices.

You may disable cookies through your browser settings. Some website features may not function correctly if cookies are disabled.

5. Disclosure of Information

We do not sell or rent personal information.
However, we may share information with trusted third party service providers who support:

  • Payment processing

  • Shipping and order fulfillment

  • Marketing and advertising operations

  • Data analytics and reporting

These providers may access personal information only as required to perform their services, and they are contractually obligated to safeguard this data.

We may also disclose information to comply with:

  • Legal requirements

  • Court orders

  • Government requests

  • Enforcement needs or safety concerns

6. Data Retention and Security

We retain personal information only as long as necessary to:

  • Fulfill orders

  • Maintain accurate business records

  • Meet legal or regulatory obligations

We use reasonable administrative, technical, and physical safeguards to protect personal information.
However, no storage or transmission method is completely secure, and absolute protection cannot be guaranteed.

7. Your Rights and Choices

Depending on your location, you may have the right to:

  • Access personal information stored about you

  • Request correction of inaccurate data

  • Request deletion of your personal information

  • Restrict or object to certain types of processing

  • Withdraw consent for marketing

  • Request a portable copy of your personal information

All privacy and data rights requests should be directed to support@itisgood.com We will respond in accordance with applicable laws.